Understanding Your Store Margins
Calculate product margins using your actual purchase costs and selling prices.
Calculate gross margin
Subtract a product's cost from its selling price, then divide that difference by the selling price. Multiply by 100 to express gross margin as a percentage.
Include the rest of your costs
Gross margin is not net profit. Review freight, losses, payment fees, staffing, rent and other operating costs when assessing your store's results.
Compare with your records
Use invoices and sales records rather than assumed category averages. Review both units sold and margin when deciding which products to stock.
For current product availability and wholesale pricing, contact our team. Approved customers can order through the customer portal.